200-101
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| 200-101 Exam Dumps PDF + Practice Test | |||
| Exam: | 200-101 | ||
| Exam Name: | Facebook Certified Marketing Science Professional | ||
| Certification(s): | Marketing Science Professional | ||
| Questions: | 60 Questions Answers | ||
| Last Updated: | May 02,2025 | ||
| Price: | Was: $85 Today: $59 | ||
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Main points of Facebook 200-101 Test
The Facebook 200-101 exam, "Facebook Certified Planning Professional," is designed to test your knowledge of Facebook advertising and marketing. Here are the main points:
Core Concepts of Facebook and Instagram Advertising:
- Understanding the Facebook Business Model: Know how Facebook makes money and how its various products and services work together.
- The Facebook Ad Platform: Be familiar with the different ad formats, targeting options, bidding strategies, and measurement tools available.
- Facebook Pixel: Understand its role in tracking conversions, website traffic, and customer behavior.
- Audience Targeting: Master different targeting methods (demographic, interest-based, custom audiences) to reach the right people.
- Campaign Objectives: Be able to choose the right campaign objective for your business goals (brand awareness, website traffic, conversions, etc.).
- Ad Creative Best Practices: Learn how to create effective ads using compelling visuals, clear calls to action, and engaging copy.
- Budgeting & Optimization: Understand how to set budgets, adjust bids, and track campaign performance to ensure optimal results.
Key Features and Tools:
- Facebook Business Manager: Be familiar with its interface and how to manage ads, assets, and accounts.
- Facebook Ads Manager: Understand the various features and functionalities for creating, managing, and measuring ad campaigns.
- Facebook Analytics: Know how to use Facebook's analytics tools to track campaign performance and gain insights.
- Facebook Business Suite: Learn about this tool for managing both your Facebook and Instagram pages from one central location.
Industry Best Practices:
- Compliance with Facebook Advertising Policies: Understand the rules and regulations governing Facebook advertising and avoid violating them.
- Ethical Advertising Practices: Maintain a high standard of ethical advertising by creating ads that are truthful, non-deceptive, and respectful.
- Data Privacy and Security: Be aware of Facebook's data privacy policies and best practices for handling user data.
To prepare for the exam, you should:
- Review the Facebook Blueprint: This is Facebook's official learning resource.
- Take practice exams: Simulation exams help you assess your knowledge and identify areas for improvement.
- Read industry articles and blogs: Stay up-to-date on the latest trends and best practices in Facebook advertising.
- Experiment with your own Facebook campaigns: Real-world experience is invaluable in understanding the complexities of Facebook advertising.
Remember, the Facebook 200-101 exam is designed to test your practical knowledge and ability to apply what you've learned in real-world scenarios.
| Exam Code | Certifications | Questions | Comments | Reviews |
|---|---|---|---|---|
| 200-101 Dumps | Marketing Science Professional | 60 Questions | 4 | 1 |
| 100-101 Dumps | Digital Marketing Associate | 83 Questions | 0 | 0 |
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