AD0-E307

The Adobe AD0-E307 exam, "Adobe Campaign Classic Business Practitioner", assesses your knowledge and skills in using Adobe Campaign Classic for email marketing and customer relationship management (CRM).

Here are the main points covered in the exam:

Campaign Planning and Strategy

• Defining campaign objectives and target audiences
• Developing campaign strategies and tactics
• Utilizing campaign templates and best practices

Campaign Creation and Management

• Creating and managing campaign workflows
• Designing and building email templates and landing pages
• Using personalization and dynamic content

Data Management and Segmentation

• Importing and managing customer data
• Segmenting audiences based on various criteria
• Creating and using custom data extensions

Delivery and Reporting

• Sending and tracking email campaigns
• Analyzing campaign performance metrics
• Generating reports and insights

Integration and Automation

• Integrating Adobe Campaign Classic with other Adobe solutions (e.g., Analytics, Experience Cloud)
• Automating campaign workflows and tasks

Specific Topics Covered

• Campaign architecture and workflows: Understanding the different components of Adobe Campaign Classic and how they interact.
• Campaign creation: Building campaigns from scratch, using templates, and customizing elements.
• Data management: Importing, cleaning, and enriching customer data.
• Segmentation and targeting: Defining and using audience segments for targeted campaigns.
• Personalization: Dynamically tailoring content based on customer data and preferences.
• Email design and deliverability: Creating effective email templates and optimizing for deliverability.
• Campaign reporting and analytics: Tracking campaign metrics, analyzing results, and identifying areas for improvement.
• Integration with other Adobe solutions: Connecting Adobe Campaign Classic to other Adobe tools for a unified marketing experience.
• Best practices for email marketing and CRM: Adhering to industry best practices for effective and compliant marketing.

Exam Format

• The exam is typically a multiple-choice format with a time limit.
• The number of questions and the specific content may vary.

Preparation Tips

• Review the official Adobe Campaign Classic documentation.
• Practice with Adobe Campaign Classic and work through real-world scenarios.
• Take practice exams and familiarize yourself with the exam format.

Remember, the specific content and weight of each topic may vary slightly between exam versions. It's essential to refer to the latest Adobe AD0-E307 exam guide and resources for detailed information.