AD0-E704

The Adobe AD0-E704 exam, titled Adobe Certified Expert - Magento Commerce Business Practitioner , focuses on demonstrating your expertise in utilizing the Magento Commerce platform to build and manage successful online businesses. Here's a breakdown of the key areas covered in the exam:

1. Business Fundamentals & Magento Commerce Overview:

• Understanding Magento Commerce: Comprehending the core concepts, architecture, and functionalities of Magento Commerce.
• Magento Editions: Differentiating between Magento Commerce Open Source and Magento Commerce Cloud editions.
• Business Processes: Understanding how Magento Commerce supports essential business processes like order management, inventory control, and marketing.

2. Site Management & Configuration:

• Store Setup and Configuration: Setting up your online store, configuring product catalogs, and customizing store settings.
• User Management & Roles: Managing user accounts, permissions, and roles for different stakeholders.
• Navigation & Menu Structure: Building user-friendly navigation and menu systems for your store.

3. Product Management & Catalog:

• Product Creation & Management: Creating, editing, and managing product attributes, variations, and configurations.
• Product Categorization & Filtering: Organizing products into categories, implementing filters and search functionality.
• Inventory Control & Stock Management: Managing inventory levels, stock updates, and low-stock alerts.

4. Order Management & Fulfillment:

• Order Processing & Fulfillment: Understanding order workflow, shipping options, and order tracking.
• Payment Processing & Payment Gateways: Configuring and integrating payment gateways, managing payment transactions.
• Shipping & Delivery: Configuring shipping methods, calculating shipping costs, and managing shipping providers.

5. Marketing & Customer Engagement:

• Customer Segmentation & Targeting: Using customer data for segmentation and targeted marketing campaigns.
• Email Marketing & Promotions: Implementing email marketing strategies, creating promotional campaigns, and managing subscriber lists.
• Social Media & Content Marketing: Leveraging social media integration, content creation, and SEO for marketing.

6. Reporting & Analytics:

• Reporting & Data Visualization: Utilizing built-in reporting tools to analyze website traffic, sales performance, and customer behavior.
• Performance Metrics & KPIs: Understanding key performance indicators (KPIs) and using them to measure business success.
• Data Analysis & Insights: Extracting insights from data to identify growth opportunities and make informed decisions.

7. Security & Best Practices:

• Security Measures & Best Practices: Understanding security threats and implementing preventive measures to protect your store.
• Data Protection & Privacy: Complying with data protection laws and regulations, ensuring customer privacy.
• Performance Optimization: Optimizing website speed, performance, and scalability for better user experience.

By mastering these areas, you'll be able to demonstrate your ability to effectively manage a Magento Commerce store, optimize website performance, and drive business growth.

Important Note: The specific topics and their weight might change slightly over time. It's always best to check the official Adobe website for the most up-to-date information on the exam syllabus and preparation materials.