AD0-E720

The Adobe AD0-E720 exam, "Adobe Analytics Business Practitioner," focuses on demonstrating your ability to leverage Adobe Analytics to achieve business goals. The main points covered broadly fall under these categories:

• Understanding Business Needs and Objectives: The exam tests your ability to translate business questions into measurable analytics goals. This includes defining key performance indicators (KPIs), understanding the business context, and identifying the right data to answer specific questions.

• Adobe Analytics Implementation and Data Collection: You'll need to know how to set up and configure Adobe Analytics, including implementing tracking plans, understanding data sources, and ensuring data quality. This goes beyond simple tagging; it includes understanding how different data elements interact.

• Data Analysis and Reporting: A large portion of the exam focuses on analyzing data within Adobe Analytics. This includes:

  • Report Building: Creating and customizing reports using various report types (e.g., freeform, standard, custom).
  • Data Segmentation: Effectively segmenting data to isolate specific user groups and behaviors.
  • Data Visualization: Interpreting and presenting data in a clear and concise manner using charts, graphs, and tables.
  • Metrics and Dimensions: Understanding the difference between metrics and dimensions and how they are used to analyze data.
  • Analysis Workspace: Using Analysis Workspace for more complex data analysis and visualization.

• Data Interpretation and Insights: This is critical. The exam tests your ability to go beyond simply presenting numbers and to draw meaningful conclusions and actionable insights from the data. You should be able to identify trends, patterns, and anomalies and relate them back to the original business objectives.

• Reporting and Communication: Finally, you need to be able to effectively communicate your findings to stakeholders, both technical and non-technical. This might involve creating presentations, dashboards, or written reports that clearly articulate the insights derived from the data analysis.

In short, the AD0-E720 exam evaluates your ability to use Adobe Analytics to solve real-world business problems, not just your technical proficiency with the software. It emphasizes the practical application of analytics to drive business decisions.