CCM-101

Main points of Salesforce CCM-101 Test

The Salesforce Certified Customer Marketing Specialist (CCM-101) exam is designed to measure your knowledge of the core concepts of customer marketing, including customer data management, customer segmentation, customer engagement, and customer loyalty.

The exam consists of 50 multiple-choice questions, and you have 2 hours to complete it. To pass the exam, you need to score at least 75%.

Here are the main points of the Salesforce CCM-101 exam:

• Customer data management: This includes understanding the different types of customer data, how to collect and store it, and how to use it to create customer profiles.
• Customer segmentation: This involves dividing your customers into groups based on their shared characteristics. This can help you target your marketing messages more effectively.
• Customer engagement: This refers to the activities you take to interact with your customers and build relationships with them. This can include email marketing, social media marketing, and content marketing.
• Customer loyalty: This is the goal of all customer marketing efforts. It refers to the degree to which your customers are willing to do business with you again and again.

By understanding these key concepts, you can prepare yourself for the Salesforce CCM-101 exam and become a certified customer marketing specialist.