Customer-Data-Platform

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Customer-Data-Platform
Customer-Data-Platform Exam Dumps PDF + Practice Test
Exam: Customer-Data-Platform
Exam Name: Salesforce Customer Data Platform (CDP) Exam (SP22) Exam
Certification(s): Salesforce CDP Accredited Professional
Questions: 196 Questions Answers
Last Updated: May 08,2025
Price: Was: $85 Today: $59

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Main points of Salesforce Customer-Data-Platform Test

  • Understand the core concepts of the Customer Data Platform (CDP). This includes the different components of a CDP, how it works, and the benefits of using a CDP.
  • Be able to identify the different types of data that can be used in a CDP. This includes data from both inside and outside of Salesforce, such as customer data, marketing data, and sales data.
  • Know how to integrate data from different sources into a CDP. This includes using both batch and real-time integrations.
  • Be able to use a CDP to create customer profiles. This includes creating profiles that are based on both structured and unstructured data.
  • Understand the different ways to use a CDP to improve customer engagement. This includes using a CDP to personalize marketing campaigns, target ads, and provide better customer service.
  • Be able to evaluate the different CDP vendors on the market. This includes considering factors such as the features offered, the pricing, and the support offered.
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