Salesforce-Marketing-Associate Exam Dumps PDF + Practice Test
Exam: Salesforce-Marketing-Associate
Exam Name: Salesforce Certified Marketing Associate Exam
Certification(s): Salesforce Associate
Questions: 44 Questions Answers
Last Updated: Dec 15,2024
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Main points of Salesforce-Marketing-Associate Test

The Salesforce Marketing Associate exam (ADM-201) covers the following key areas:

1. Understanding Salesforce Marketing Cloud:

  • Introduction to Salesforce Marketing Cloud: What is it? How does it work? What benefits does it offer?
  • Marketing Cloud Products and Services: Exploring the various components like Email Studio, Journey Builder, Automation Studio, and more.
  • Marketing Cloud Ecosystem: How it integrates with other Salesforce products and third-party tools.

2. Creating and Managing Marketing Campaigns:

  • Campaign Planning and Execution: Defining objectives, target audiences, and strategic approaches.
  • Email Marketing: Understanding best practices, crafting compelling emails, and analyzing results.
  • Mobile Marketing: Leveraging mobile channels for engagement and conversions.
  • Social Media Marketing: Utilizing social platforms for brand building, customer service, and lead generation.

3. Audience Management & Segmentation:

  • Data Management: Importing, cleaning, and enriching customer data.
  • Audience Segmentation: Grouping customers based on shared characteristics and behaviors.
  • Data Modeling: Utilizing predictive models to understand customer behavior and optimize marketing efforts.

4. Automation and Personalization:

  • Automation Studio: Automating complex marketing processes, such as triggered emails, lead nurturing, and data management.
  • Journey Builder: Creating personalized customer journeys based on individual interactions and preferences.
  • Marketing Automation Best Practices: Implementing strategies for efficient and effective automation.

5. Measurement and Reporting:

  • Key Performance Indicators (KPIs) in Marketing: Identifying relevant metrics for success.
  • Reporting and Analytics: Analyzing campaign performance, understanding trends, and optimizing strategies.
  • Attribution Modeling: Determining the impact of different marketing channels on conversions.

6. Data Privacy and Security:

  • Data Protection Regulations: Understanding GDPR, CCPA, and other regulations impacting marketing practices.
  • Data Security Best Practices: Implementing measures to protect customer data and maintain compliance.

7. Marketing Cloud Essentials:

  • Marketing Cloud User Interface: Navigating the platform and accessing key features.
  • Workflows and Processes: Understanding and customizing workflows to automate tasks.
  • API and Integrations: Leveraging APIs and integrations for seamless communication with other systems.

Note: This is a general overview. For a more detailed understanding, it's recommended to refer to the official Salesforce Marketing Associate exam guide and practice resources.

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